The goal of SEO:
Drive free, natural traffic to your site by appearing higher in search results.
Key Elements of SEO:
On-Page SEO
Changes made right on your own pages:
Keyword research and usage
Title tags and meta descriptions
Header tags (H1, H2, etc.)
Content quality and relevance
Internal linking
URL structure
Off-Page SEO
Work done away from your site that helps rankings:
Backlinks (links from other sites)
Social signals
Brand mentions
Technical SEO
Makes sure search engines can crawl and index your site smoothly:
Website speed
Mobile-friendliness
Site architecture
XML sitemaps
Robots.txt file
Local SEO (for local businesses)
Helps shops and services show up in neighborhood searches:
Google Business Profile optimization
Local citations
Reviews and ratings
Why SEO Matters:
Higher visibility equals more visitors.
It builds a better user experience.
Increased trust and credibility follow.
And it is a cost-effective, long-lasting strategy.
If you want examples or tools for any part of SEO, just ask!